Social Media Optimization (SMO) for a website can impact its rankings colossally. New generation search engines acquire data from social media sites and use them as a means of judging the popularity of a site. These ratings are incorporated into the search results. Website owners are targeting popular social networking websites such as Facebook, Twitter, YouTube and MySpace among many others to attract targeted traffic to their websites.
Online businesses must use all the creative and innovative marketing tools to achieve their marketing objectives and create better exposure for their products and services. Online business is getting more competitive with every passing day as new players continue to enter the online space to grab a bigger share of their niche market pie. Social Media Optimization is therefore becoming a critical and indispensable tool for your business to remain competitive and relevant.